Date archive for November, 2011
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Are You Selling to Phantom Buyers?
Imagine you’re running a retail shop. Twenty or thirty times a day, your front door opens and the entry bell rings “ding-ding.” You trace the path of depressions in the carpet and see products shuffled around your shelves. Most of these journeys through your store end with an invisible departure.
This is what internet marketing looks like. Marketers view internet analytics and see which landing pages are creating the best results. Marketers trace the navigation paths to see what material is being read and downloaded. But unless a visitor fills out a contact form, they are just an anonymous phantom. (more…)
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The Last Thing They See – Lasting Impressions
The importance we place on first impressions overshadows our last impression. Most people dress and check their front and maybe a side view in the mirror. Because we don’t have eyes in the back of our head, we pay little attention that side of ourselves. But it’s the last thing people see when we leave. (more…)
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