Sales Du Jour - Selling Aint Rocket Science

Tag archive for ‘Listening’

  • Are You Selling Value Proposition or Cost Benefit?

    Sally recently learned the difference between value proposition and cost benefit when one of her dance students did not return this fall. Jenny had been studying at her school for two years and was ready for a more advanced level. Sally told Jenny’s mother the exciting news and penciled her in the schedule after their conversation. But Jenny dropped out. (more…)

  • Do You Know the Truth?

    A linguistics professor was lecturing to his class one day.

    “In English,” he said, “a double negative forms a positive. In some languages, a double negative is still a negative.  However, there is no language wherein a double positive can form a negative.”

    A voice from the back of the room piped, “Yeah, right.” – From the Houston Chronicle via Aristotle Bancale

    Words + Inflexion = Real Meaning (more…)