Are You Selling Like Publishers Clearing House?

The first time a “You won a $1,000,000” showed up in my mailbox, my sales and marketing mind was piqued. Opening this treasure revealed I had not won anything yet and might only win a car or digital clock with a shortwave radio that doesn’t work. The pitch unfolded to a litany of stuff I did not want, yet subliminally suggested a purchase would help me win. Sales people spend tremendous effort … [Read more...]

Has Selling Become Very Complex? Podcast – Focus.Com

The idea that selling has become very complex is an issue that has preyed on my grey matter for the last few years. Are we buried in a convolution of minutia? Has selling become more complex or is it just the environment? … [Read more...]