Google+ Plus Uses The Studio 54 Effect

Studio 54Studio 54’s Steven Rubell’s exclusive hand selection of guests from the waiting throngs was an old marketing ploy that he made it famous. First in were high-profile celebrities like Michael Jackson, Mick Jagger, Halston, Mikhail Baryshnikov, and Salvador Dali.

If you were lucky enough to win the beautiful people lottery and make the second round, it was a claim to fame. The unlucky hundreds or thousands could have been dancing and having fun elsewhere, but they waited in hope of making the grade.

Google launched Plus this week with an exclusive selection that includes tech celebs like Michael Dell and Mark Zuckerberg. Invitations have been shut down due to “technical restraints with the beta version” <wink> <wink>. This has created quite the Buzz – pun intended – with outstanding results.

People are clamoring to get inside with ploys and tricks like the secret backdoors in Super Mario Brothers. While I patiently await the floodgates that will open soon enough, one of my friends was determined to sneak me. The ordered list I received of 16 steps, that may not work on the first, second, or even third try, was too much effort for this outsider.

The Google Plus forum has thousands of conversations begging for a solution – that’s viral marketing.

Google PlusThis new social network is getting excellent reviews and from what I have seen from the demo, Plus looks like a game changer. My firsthand review will just have to wait until I join the ranks of the elite, tech aristocracy.

One last thought. In my post, “Cave Paintings and Content Marketing,” I said, Twitter and Facebook will one day be things of the past. The game is afoot and Plus seems to be heavily pointed at Twitter. Google did not need Twitter’s technology, which is not Twitter’s strong point. Excluding market position and goodwill, nearly $500 each for their 21 million followers was a hefty price.  At $500 per user  Facebook has a mere $300 billion valuation – cough, cough.

Twitter’s refusal of Google’s $10 billion dollar offer may rank alongside the worst business deals of all time including Boston Red Sox’ sale of Babe Ruth to the Yankees, AT&T’s purchase of TCI & Media One, and AOL Time Warner. What was Twitter thinking when they said no?