Do You Know the Truth?

A linguistics professor was lecturing to his class one day.

“In English,” he said, “a double negative forms a positive. In some languages, a double negative is still a negative.  However, there is no language wherein a double positive can form a negative.”

A voice from the back of the room piped, “Yeah, right.” – From the Houston Chronicle via Aristotle Bancale

Words + Inflexion = Real Meaning

Anyone who does not know colloquial western English would not get this by reading it. They may understand if the heard it with inflexion, but there is no guarantee.

While this example is obvious, there are countless subtleties in conversation that are easily missed.

In the heat of a sale, are you listening between the words?

Do you listen with your eyes?

Do you really know what your customer means and are you acting on the right beliefs?

How much meaning is lost in email and other text based conversations?

The Next Prong in Sales 2.0 is “E2E”

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