It’s Not About the Lollipop, It’s About the Customer Experience

Years ago, after a visit with the doctor and a painful shot or some other forgettable experience, we got a lollipop or some other sweet treat and a smile. Banks picked up on the idea and in recent times added doggie treats. I just had a conversation with a friend about this tactic and he told me about his ritual of taking his dog for a ride to the bank drive through, which he describes as a fun … [Read more...]

Enthusiasm is the lever that moves a sale

Archimedes said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." Enthusiasm is the lever that moves a sale. … [Read more...]

Creating Inspiring Sales Presentations

When they were 17 and 18 years old, our daughters moved to South Carolina to perform with the Charleston Ballet Theatre, and our son moved to San Diego after graduating college. … [Read more...]