Are We McSelling & McMarketing?

Is the quality of sales and marketing suffering at the expense of quantity? Balancing automation and metrics with customer centricity is the challenge of the decade. The quality of business relationships have become limited by volume-induced time constraint. Henry Ford’s assembly line that delivered affordable quality automobiles in high quantities was brilliant! McDonald’s assembly line … [Read more...]

“Bust Your Slump” by Paul McCord – Book Review

Whether you're a seasoned veteran or new to the sales game, and regardless of the economic climate or your industry's status, slumps happen. Paul McCord's "Bust Your Slump" is a concise, easy to read twelve chapters, each with a proven funnel filling solution. … [Read more...]