Book Review: “High-Profit Selling, Win the Sale Without Compromising On Price” by Mark Hunter

  The battles over price are as old as selling. Can you picture the first dirt farmer negotiating for some livestock? Learning how not to flinch when a customer claimed “Your price is too high” took mentoring and practice. When I finally understood that price complaints are to be expected and a sign that the game’s afoot, my reflexes changed. … [Read more...]

My Best Closing Tactic

Getting people to laugh helped me close more deals than every other method combined. Steve and I were negotiating our first deal. He was pushing me to the wall for a big discount. First, I was unwilling to cut my price. Second; I didn’t need to, because he had already made the emotional commitment to buy, which was why he was pushing so hard. It got tense. You know the type of tense … [Read more...]

The Lever that Removes Price from Negotiations

You have done a superlative job qualifying, establishing value and ROI, and have the customer’s agreement to both. Now price is the issue? You have invested time, effort, expense, and you’re frustrated, disappointed, and appropriately ticked off. Don’t show your pain. Grin and bear it, because you’re at the beginning of the negotiations, not the end. When the buyer argues price, what they’re … [Read more...]