Can You Get Awesomeness From a Book? “EDGY Conversations by Dan Waldschmidt

Add “EDGY Conversations: How Ordinary People Can Achieve Outrageous Success” to the list of classic motivational books. Then read it. How do I make such a bold statement? From the time I began selling, I read the great ones including “How to Win Friends and Influence People,” “The 7 Habits of Highly Successful People” and “Think and Grow Rich.” All of the motivational classics share three … [Read more...]

5 Ways to Prevent Buyer Brinkmanship – “ABN” Always Be Negotiating©

At the 11th hour, the customer throws us a big curve. We invest months and years developing new business opportunities. We brainstorm with our clients to create valuable insights for them. We research their market conditions, customers, competition and their business plans. We help model ideal outcomes for them and mitigate their risk. We spend our company’s valuable resources only to find our … [Read more...]

Stop Selling & Start Succeeding

When asked “What do you sell?” my answer is “I don’t sell, I develop relationships, many of which happen to turn into business.” … [Read more...]

The Last Thing They See – Lasting Impressions

The importance we place on first impressions overshadows our last impression. Most people dress and check their front and maybe a side view in the mirror. Because we don’t have eyes in the back of our head, we pay little attention that side of ourselves. But it’s the last thing people see when we leave. … [Read more...]

Are You Selling Value Proposition or Cost Benefit?

Sally recently learned the difference between value proposition and cost benefit when one of her dance students did not return this fall. Jenny had been studying at her school for two years and was ready for a more advanced level. Sally told Jenny’s mother the exciting news and penciled her in the schedule after their conversation. But Jenny dropped out. … [Read more...]